Domain Name News – Court Rules Thumbs Down: 2010 AOL Cannot Block

Jonathan Stempel of Reuters / Yahoo : reported “The U.S. Ninth Circuit of Court in Appeals reversed a lower court ruling in AOL’s favor, accepting’s argument that the “” mark is generic enough not to warrant protection.”

The judge stated: “A mark is not descriptive merely because it conveys some minimal information about a product or service,” Judge Betty Fletcher wrote. “If all it describes is the common name of the product or service, it is not protectable as a trademark.”

This is good news for the domaining industry as it sets some standards on how generic terms can be used in domain names. This ruling makes it very clear that domains with TM generic terms used as it’s described and adding “.com” are too generic and have a slim chance of winning in a court of law. is a well-known domain name in the realm of online advertising. Its history traces back to the early days of the internet when the concept of advertising on the World Wide Web was just beginning to emerge. The domain has played a significant role in the evolution of digital marketing, becoming synonymous with online advertising itself. In this article, we will delve into the fascinating history of, exploring its origins, development, and impact on the advertising landscape.

The story of begins in the late 1990s, a time when the internet was rapidly expanding and transforming the way businesses operated. As companies started recognizing the potential of reaching a global audience through online platforms, the need for effective advertising solutions became apparent. It was during this period that Daniel Yomtobian, an entrepreneur with a keen eye for emerging trends, registered the domain name in 1997.

Yomtobian understood the power of a memorable and straightforward domain name that encapsulated the core purpose of the website. was instantly recognizable and conveyed its purpose explicitly—providing a platform for online advertising. The domain’s simplicity and clarity made it an ideal choice for companies looking to promote their products and services in the digital realm. quickly gained recognition as a leading player in the online advertising industry. The website offered various advertising solutions, including display ads, contextual advertising, and search engine marketing. By leveraging the power of targeted advertising, enabled businesses to connect with their desired audiences more effectively.

As the internet continued to evolve, adapted its services to keep pace with the changing landscape. The company embraced emerging technologies and trends, such as programmatic advertising and mobile advertising, ensuring that its clients had access to the latest tools and strategies. This commitment to innovation allowed to remain a prominent player in the digital marketing industry.

Over the years, expanded its reach and established strategic partnerships with leading publishers and advertisers. The company’s network grew, allowing advertisers to tap into a vast pool of online inventory and reach a diverse range of audiences. This network effect further solidified’s position as a go-to platform for businesses seeking to maximize their online advertising efforts.

In addition to its services, also became a trusted source of industry insights and knowledge. The website offered educational resources, blog articles, and case studies, helping advertisers stay informed and make informed decisions. By sharing expertise and staying at the forefront of industry trends, cultivated a reputation as an authoritative voice in the realm of online advertising.

The impact of on the advertising landscape cannot be overstated. It has played a pivotal role in shaping the way businesses reach and engage with consumers online. The domain name itself has become synonymous with online advertising, representing a powerful brand that is instantly recognizable and trusted within the industry.

In conclusion, the history of is a testament to the transformative power of online advertising. From its humble beginnings in the late 1990s to its current status as a leading digital marketing platform, has continuously evolved to meet the changing needs of businesses and advertisers. With its memorable domain name and innovative services, has left an indelible mark on the advertising industry, empowering businesses to thrive in the digital age.