Priority No. 1 Brand Identity – Winner Winner Chicken Dinner
We believe every customer interaction with your brand should be special. As a visionary leader, you have a strong desire to realign your brand identity with the core values by which you found initial success.
Your brand is your business. Internet Branding is the mental image that expresses your personality. Online Branding communicates your vision, and distinguishes you from your competitors. With your full involvement, we design memorable identities that connect you with your target market. We work closely and collaboratively with you to rediscover those values and bring them to the forefront of your communications, so you can recapture that magic and reinvigorate your customer relationships. Q2C promises to max out those achievement barriers to guarantee your web brand is a reputable champion online.
Propel Your Brand.. We offer many marketing and advertising services with one goal in mind: Take your branding beyond expectations.
There are two sides to Online Branding: the visual and the verbal. The look and the language. Each part equal. Each part an essential half that must be carefully developed to create a cohesive whole. We offer you a unique approach, carefully shining a light on both the visual and verbal aspects to create a powerful, unified brand.
The difference between paid branding and organic branding is..
Organic branding is word of mouth, or inbound marketing. You create an amazing product and wait for the market to go mad and talk about it.. provoking brand love. Organically creating a buzz around your products and/or services without putting any money in advertising. Q2C incorporates this element in all our websites.
Importance & Elements
When you pay money to get results in advertising is called Paid branding for example Google Adwords, Facebook Ads Manager, Twitter and Instagram paid services in Social Media platforms. We too offer these services. Combining the two is the ultimate branding strategy.
The domain branding element is something that is very often overlooked in today’s marketing strategy. We believe a descriptive and meaningful domain name will set the initial stage for your long term goals. As millions of new businesses make their online presence, each one of them is searching for a memorable domain name to build their Internet business on. Unfortunately, many have already been taken and with each passing year the availability of these names become more difficult to find. However, our extensive domain portfolio offers some of the most highly sought after premium names on the resale market.
The success of your website will largely depend on how easily visitors can find it. Even with a large amount of promotion, websites with complicated or forgettable domain names will not be visited. Good domain names are short and unique, suggestive of your business category, easy to interpret and pronounce and easy to remember.
What Makes a Premium Domain Name?
Short and Clear
You can spend hours, even days brainstorming names for your domain, only to have if fall flat once it’s on the Internet. This happens all the time. Domain names are very important to your company. It becomes your brand on the Internet, so the name you choose is the first step to your successful online presence .
There are domain names that have no direct meaning to the products and services such as Yahoo, Google, Ebay, Amazon, Twitter, and Youtube. They don’t really depict what the website does, so how did they become household names?
Of course, then there are the domain names that are branded into our minds such as Facebook, Match, Business, and Ask, which are domain names that explain themselves without any help; while others have a meaning as soon as you see them such as Hotels, Golf, Classmates, and Dictionary. These domain names are branding names that everyone knows and talks about.
That’s the key to finding a domain name and branding it as your own. There are a few rules to follow when choosing a domain name for your company.
- Make it meaningful. Not an easy task, but you can work on it.
- Domain name and brand name must match. This is kind of a no brainier if you want to be remembered.
- Memorable. If they forget it the next day, it’s not a good sign it’s a good domain name.
- Make is easy to type. If they can’t spell it, they can’t type in into the address bar.
- Make it short. The shorter the better, but might be impossible with the amount of domain names left.
- Be unique. Make a word up if you have to but be your own brand. Don’t copycat someone else brand name.
The one thing you need to understand is the word you choose for your branding should become your domain name. The words should portray what your product is or what your company stands for. If you choose an off-the-wall name, thinking it will be remembered, think again. They may talk about it for a few days, but if they don’t understand it, they won’t remember it.
If you choose a domain name like Amazon did, you need to understand they spend millions on top of millions marketing their website. They operated in the red for almost 5 years before they started making a profit. If you can do that, more power to ya’. However, if you can’t, then you need to pick a domain name that will be suitable for your company. The branding will come with the domain name, but it still needs to portray your company in the right way.
In conclusion, by checking whether or not a domain name has keywords that are part of a trademark, you lessen the risk that they will have legal problems in the future. If there are problems, and a domain name arbitration proceeding does not rule in a webmaster’s favor, they can turn to The Domain Name Rights Coalition.
Corporate domain management includes portfolio monitoring with existing trademarks.